Disney Cruise Line was named “Best Social Media” by Porthole Magazine readers.
In the 2013 Readers’ Choice Awards, Disney Cruise Line was selected as having the best social media team.
Disney Cruise Line also won awards for Most Family-Oriented, Best Children’s Programming and Best Entertainment.
Disney “stomps” its competition when it comes to social footprint and engagement, according to a study by Dachis Group.
According to a report from Forbes, Dachis has built a data platform that analyzes and evaluates social engagement. The research company can examine volume of content, impressions, interactions, and consumer enjoyment levels.
Dachis Group determined that Disney has the biggest reach among media networks in terms of unique individuals, interacting with 3,434,668 of them in September. The company also reportedly has the most “shareable” content of any of the networks studied, with almost 5.7 million shares in the period between September 1 and October 1, 2013.
According to the Forbes.com report:
“Football coverage from ESPN and ABC feeds the company’s social engine, and ESPN’s “Sportscenter” dominates conversations, enlisting more than a million users in just a month’s time. Dachis observed that Disney generates this interactivity by breaking sports news via official media accounts, and then having its pundits and personalities interact with those accounts as a part of the same conversation. For example, ESPN Stats & Info might break a piece of news, and then Paul Carr would join the discussion with his perspective on the announcement.”
CBS ranked second in the study, News Corp finished third and Time Warner ranked fourth.
Read more: Forbes.com
Disney will host a “Social Media All Stars” event next week as a part of their #DisneySide promotional campaign.
The contest kicked off on Monday at 12 p.m. ET and will end at 11:59 a.m. ET on Nov. 1. During the duration of the contest, at unannounced times, 19 “social influencers” will each post on his/her social media account an invitation for readers to show off their #DisneySide and register to win tickets.
Each post will include a unique link to www.DisneySideEvent.com. Only a set number of participants will be awarded a ticket for each “fire drill” post.
Through Nov. 1, Disney will give away 725 pairs of tickets for the event being held at Disney California Adventure on Nov. 5.
The first “social influencer” Grumpy Cat posted the contest link on Facebook around 5 p.m. ET. The 25 pairs of tickets were gone in less than 3 minutes.
For more about the contest, visit disneyside.com.
Last month, Disney announced ‘Glow with the Show Ears’ would be coming to Disney World. The ears made their debut during ‘Fantasmic!’ Tuesday to celebrate the 15th anniversary of the show at Disney Hollywood Studios.
On October 19, the ears will make their ‘Wishes’ and ‘Celebrate the Magic’ debut. During the Christmas season, the ears will also be synchronized with ‘The Osborne Family Spectacle of Dancing Lights’ and also during the special holiday ‘Wishes’ fireworks show. Rumors also suggest the ears could be added to ‘Illuminations’ late 2013 or early 2014.
The ears first premiered at Disneyland and use technology to light up and synchronize with World of Color, ‘Fantasmic!’ and other experiences. Since the ears premiered in 2012, the technology was introduced at Tokyo Disneyland and Disneyland Paris before arriving in central Florida.
Last week, Disney launched a new Vine contest that encourages fans to create six-second videos to celebrate their love for Disney and their “Disney Side.” So far, it’s been a success.
Using the hashtag #DisneySideContest, fans can enter their Vine video for consideration and could receive $1,000 and a chance to win a vacation to the Walt Disney World Resort or the Disneyland Resort. The winner could also receive $10,000 commission to make a series of “Disney Side” videos on Vine.
The contest runs through the end of October. You can view the most recent submissions here.
So far, the response has been impressive. It’s amazing how $1,000 will bring out the creativity and “Disney Side” in hundreds of Vine users. Continue reading