The results come from an analysis done by Track Social, a company that offers social media analytics for smart marketing.
According to the article, Disney had 26.7 million interactions in one year to brand posts.
“The secret to Disney’s success in social media is that it places a tremendous emphasis on pictures that every American can feel nostalgic about. One example would be a photo of Cinderella walking down the master staircase in the palace on the way to meet her prince for the very first time.”
On Twitter, Disney had 3.6 million interactions in the last year.
“Its posts are mainly photos that pull at followers’ heartstrings.”
On Facebook, Disney had just under 24 million interactions in August.
“Its posts consist mainly of pictures that pull at fans’ heart strings. The most popular Disney post in August was an image of Arielle and Eric from “The Little Mermaid,” holding hands in a canoe while Sebastian sings, “Kiss the Girl.” The result: 268,000 likes, 4,400 comments and 25,300 shares.”
Here’s the rest of the top 10 most engaging brands in social media:
#3 Bud Light
#4 Fox News
#7 NBC Sports
#8 Huffington Post
#10 G4 Media