I’m the Digital and Social Media Executive Producer at MyFOX8.com, the website for the Fox affiliate in High Point, North Carolina. And I love Disney. Luckily, I’m married to a fellow Disney geek that shares my love for Walt Disney World.
I have always had an interest in Disney. As a kid, most of my favorite movies were Disney movies. However, it wasn’t until high school until I found a real passion for Disney and Disney World. Without boring you with the details, after a visit to Walt Disney World in 2000, I was hooked. Ever since, I have found myself constantly checking Disney websites for the latest news from Disney World.
I spend most of my time online reading tech news, Disney World news and on Twitter (@ScottGustin).
Now, the real question: What the heck is this blog going to be about? Disney has increased its social “awareness” over the past few years with the Disney Parks Blog, various Facebook and Twitter accounts and multiple social efforts within the parks. However, Disney is also often critiqued for their social media strategies and efforts. The primary topics on this blog will include existing social media projects, upcoming projects and new strategies coming from Disney Parks.
Just so I’m clear: This blog will never be a Disney bash-session – there are plenty of those around the internet (see most forums). I want to take a look at the good the bad, what works and what doesn’t, the successful and the unsuccessful. The goal of the blog is to discuss ways Disney can use new technology and social media to provide a better overall experience for its customers and fans.