Credit: Disney Parks Blog
On Wednesday, the Disney Parks Blog hosted a Fantasyland chat with Imagineer Chris Beatty. If you want to read a full transcript of the chat, you can visit the blog.
Disney used CoveritLive for the live chat. Thomas Smith, the Social Media Director at Disney Parks, moderated the chat and fed questions to Beatty. Most of the questions were FAQ-style that allowed Disney to showcase various videos and photos throughout the chat.
After talking to a few people that took part in the chat, most were disappointed in the questions that were answered. The chat, which lasted around 45 minutes, did not include any new information about Fantasyland which disappointed a lot of people. While I was disappointed that I already knew the answer to most of the questions asked, I acknowledge that I know more about Disney and the Fantasyland project than the average Disney fan. In general, Disney is less worried about the hardcore fan (me) and more worried about the casual fan (and that’s the way it should be)
Credit: Disney Parks Blog
My Take:
I love the concept but I was less thrilled with the actual content. I would have loved to see more in-depth questions about Fantasyland. If I would have organized the chat, I would have had at least one new or exclusive bit of news about Fantasyland that could be shared in the chat. For example: some new artwork, new details about a ride or possibly an actual date (other than fall 2012). Just a small bit of new information would have given chat participants the “I heard it first” feeling. Disney could have easily followed the chat with a Disney Parks blog post and press release with the new details.
Credit: Disney Parks Blog
This was a great idea by the Disney Parks Blog team. We can always want more, but Disney didn’t have to do this. Beatty didn’t have to take time to answer questions and the blog team didn’t have to organize this live event. I’m looking forward to what’s next from the DP Blog team.
Your Take:
What’d you think? Did you like the questions? Did you learn anything new? If Disney held a similar chat tomorrow, would you check it out?